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The Buying Brain: Secrets for Selling to the Subconscious MindThe Buying Brain: Secrets for Selling to the Subconscious Mind
Consumed: Rethinking Business in the Era of Mindful SpendingConsumed: Rethinking Business in the Era of Mindful Spending
Influence: How Women's Soaring Economic Power Will Transform Our World for the BetterInfluence: How Women's Soaring Economic Power Will Transform Our World for the Better
Valuing the Unique: The Economics of SingularitiesValuing the Unique: The Economics of Singularities
Cheap: The High Cost of Discount CultureCheap: The High Cost of Discount Culture
Selling the Fountain of Youth: How the Anti-Aging Industry Made a Disease Out of Getting Old-And Made BillionsSelling the Fountain of Youth: How the Anti-Aging Industry Made a Disease Out of Getting Old-And Made Billions
Spent: Memoirs of a Shopping AddictSpent: Memoirs of a Shopping Addict
The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected EconomyThe 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy
Living Large: From SUVs to Double-Ds---Why Going Bigger Isn't Going BetterLiving Large: From SUVs to Double-Ds---Why Going Bigger Isn't Going Better
Secrets of the Moneylab: How Behavioral Economics Can Improve Your BusinessSecrets of the Moneylab: How Behavioral Economics Can Improve Your Business
 

Consumer Behavior

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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions  Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Author: Dan Ariely

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ASIN: 0061353248
Publication Date: May 1, 2010
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Influence: The Psychology of Persuasion (Collins Business Essentials)  Influence: The Psychology of Persuasion (Collins Business Essentials)
Author: Robert B. Cialdini

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Publication Date: January 1, 2007
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Stumbling on Happiness  Stumbling on Happiness
Author: Daniel Gilbert

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Fascinate: Your 7 Triggers to Persuasion and Captivation  Fascinate: Your 7 Triggers to Persuasion and Captivation
Author: Sally Hogshead

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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond  Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Author: Paco Underhill

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The Wisdom of Crowds  The Wisdom of Crowds
Author: James Surowiecki

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Nudge: Improving Decisions About Health, Wealth, and Happiness  Nudge: Improving Decisions About Health, Wealth, and Happiness
Authors: Thaler, Richard H., Sunstein, Cass R.


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Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More  Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
Author: Chris Anderson

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Buyology: Truth and Lies About Why We Buy  Buyology: Truth and Lies About Why We Buy
Author: Martin Lindstrom

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The Complete Tightwad Gazette  The Complete Tightwad Gazette
Author: Amy Dacyczyn

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Rating: 4.5 out of 5 stars 250 reviews
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Bestsellers
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our DecisionsPredictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Influence: The Psychology of Persuasion (Collins Business Essentials)Influence: The Psychology of Persuasion (Collins Business Essentials)
Stumbling on HappinessStumbling on Happiness
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our DecisionsPredictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
InfluenceInfluence
Fascinate: Your 7 Triggers to Persuasion and CaptivationFascinate: Your 7 Triggers to Persuasion and Captivation
Nudge: Improving Decisions About Health, Wealth, and HappinessNudge: Improving Decisions About Health, Wealth, and Happiness
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
The Wisdom of CrowdsThe Wisdom of Crowds
Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of MoreLong Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
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