| From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War |  | Author: Jerry Della Femina Publisher: Simon & Schuster Category: Book
List Price: $14.00 Buy New: $7.00 as of 9/5/2010 03:13 CDT details You Save: $7.00 (50%)
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Seller: strandbookstore Rating: 2 reviews Sales Rank: 25,871
Media: Paperback Edition: 1 Pages: 288 Number Of Items: 1 Shipping Weight (lbs): 0.5 Dimensions (in): 7.5 x 5 x 0.9
ISBN: 1451609906 Dewey Decimal Number: 338 EAN: 9781451609905 ASIN: 1451609906
Publication Date: July 20, 2010 Availability: Usually ships in 1-2 business days
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| • | ISBN13: 9781451609905 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description Vividly reminiscent of the goings-on at Sterling Cooper—the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products—this is the story of what Madison Avenue was really like in the ’60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.
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| Customer Reviews: Fabulous if you're into advertising July 16, 2009 Melinda Jamieson 1 out of 3 found this review helpful
This is a must-read for anyone who is in or is thinking about going into advertising as a career. It gives a real inside look of the insanity of the big agencies and really the industry itself. Even though it was written a number of years ago, it's still very relevant. Technology may have changed, but people really haven't.
Early Ad Lore Still Amuses November 18, 2005 Chris Ward (Costa Rica) 7 out of 9 found this review helpful
Work in advertising? See how little it's changed in the last 35 or 40 years by reading this snarky and cutting look inside the biz. Learn about the pioneering admen (and women, though precious few in those days) who got the account for the first feminine hygiene deodorant spray! Thrill to stories of the first efforts to market Japanese products when everybody KNEW nothing good came from there. Japanese cars?? HA!!
So times have changed a little. But the business remains the same (i.e., utterly absurd), as these backstage stories show.
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