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From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War

From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising WarAuthor: Jerry Della Femina
Publisher: Simon & Schuster
Category: Book

List Price: $14.00
Buy New: $7.00
as of 9/5/2010 03:13 CDT details
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Seller: strandbookstore
Rating: 4.5 out of 5 stars 2 reviews
Sales Rank: 25,871

Media: Paperback
Edition: 1
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 0.5
Dimensions (in): 7.5 x 5 x 0.9

ISBN: 1451609906
Dewey Decimal Number: 338
EAN: 9781451609905
ASIN: 1451609906

Publication Date: July 20, 2010
Availability: Usually ships in 1-2 business days

Features:
  • ISBN13: 9781451609905
  • Condition: New
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  • Hardcover - From Those Wonderful Folks Who Gave You Pearl Harbor
  • Paperback - From Those Wonderful Folks Who Gave You Pearl Harbor
  • Kindle Edition - From Those Wonderful Folks Who Gave You Pearl Harbor
  • Kindle Edition - From Those Wonderful Folks Who Gave You Pearl Harb: Front-Line Dispatches from the Advertising War
  • Mass Market Paperback - From Those Wonderful Folks Who Gave You Pearl Harbor

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Editorial Reviews:

Product Description
Vividly reminiscent of the goings-on at Sterling Cooperthe late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging productsthis is the story of what Madison Avenue was really like in the ’60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.


Customer Reviews:
5 out of 5 stars Fabulous if you're into advertising   July 16, 2009
Melinda Jamieson
1 out of 3 found this review helpful

This is a must-read for anyone who is in or is thinking about going into advertising as a career. It gives a real inside look of the insanity of the big agencies and really the industry itself. Even though it was written a number of years ago, it's still very relevant. Technology may have changed, but people really haven't.


4 out of 5 stars Early Ad Lore Still Amuses   November 18, 2005
Chris Ward (Costa Rica)
7 out of 9 found this review helpful

Work in advertising? See how little it's changed in the last 35 or 40 years by reading this snarky and cutting look inside the biz. Learn about the pioneering admen (and women, though precious few in those days) who got the account for the first feminine hygiene deodorant spray! Thrill to stories of the first efforts to market Japanese products when everybody KNEW nothing good came from there. Japanese cars?? HA!!

So times have changed a little. But the business remains the same (i.e., utterly absurd), as these backstage stories show.



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