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Go for No! Yes is the Destination, No is How You Get There

Go for No! Yes is the Destination, No is How You Get ThereAuthors: Richard Fenton, Andrea Waltz
Publisher: Courage Crafters
Category: Book

List Price: $12.00
Buy New: $10.99
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Seller: The Personal Development Company
Rating: 5.0 out of 5 stars 51 reviews
Sales Rank: 9,829

Media: Paperback
Edition: 4th
Pages: 80
Shipping Weight (lbs): 0.5
Dimensions (in): 8.3 x 5.3 x 0.2

ISBN: 0966398130
EAN: 9780966398137
ASIN: 0966398130

Publication Date: April 4, 2007
Availability: Usually ships in 1-2 business days

Also Available In:

  • Audio CD - Go for No!

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Editorial Reviews:

Product Description
In a world inundated with sales books on getting to yes, this book recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success. Go for No! chronicles four days in the life of fictional character Eric Bratton, a call reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn t belong to just anyone! It belongs to him... a wildly successful, ten years in the future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure. Through the dialogue of the two main characters the authors have fashioned an entertaining story to present the key concepts essential to sales success. Readers learn... ...What it takes to outperform 92% of the world s salespeople ...That failing and failure are two very different things ... Why it s important to celebrate success and failure ... How to get past failures quickly and move on ...That the most empowering word in the world is not yes... it s NO! Written to be intentionally short and to the point, Go for No! is a quick, fun read with valuable lessons that can change the way you think, sell, and live!


Customer Reviews:
Showing reviews 1-5 of 51
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5 out of 5 stars Fabulous read! A must for developing a strategy to become a top performer!   January 19, 2006
Reader Views (Austin, Texas)
43 out of 43 found this review helpful

Reviewed by Robert Watson for Reader Views (1/06)

What a fabulous read! Designed for everyone but ultimately for all sales people, "Go for No" is simply written and easily understood.

Richard Fenton uses a story line which holds the reader on course developing the strategy necessary to become a top performer. This book is guaranteed to assist the reader to improve their sales potential instantly. Quotas are great, however, the author's philosophy allows you to meet them and accelerate to points way beyond.

Each story line that Fenton writes allows the reader to relate to their own experiences showing the need for improvement. Fenton's humor keeps light of failure and the illustrated message grips you to develop the strategy for success.

Many times throughout the book I could see myself doing that exact same thing and at the same time not realizing I was destined to fail. Fenton shows that a slight change in thinking can do wonders for your potential.

I highly recommend "Go for No." It will change your complete strategy towards reaching your sales goals and allow you to become a better person at the same time.



5 out of 5 stars Amazing Book!   February 9, 2008
Michael D. Murphy (Sherman, Texas United States)
11 out of 11 found this review helpful

This is the book that we all wished we would have had 25 years ago (well, at least if you're near my age :). A most amazing book! Master this book and you'll master 'winning in life'. Success, wealth and achievement will virtually track you down and force themselves into your life. This book is not a book that is 'recommended'; this book is required reading for anyone wanting to pursue and live their dreams. Get it into your hands as fast as you can. You'll wonder how you've survived this long without it.

Michael Murphy
Powerful Attitudes



5 out of 5 stars awesome   August 23, 2007
T. Santy (CA, USA)
8 out of 8 found this review helpful

This is a great book that explains a simple yet counterintuitive way of thinking about sales or anything in life. This is a great read for a person of any age.


5 out of 5 stars Go for the gold in all facets of life, reading this book will help you!   November 8, 2009
Christina M. Pegram (Wayland MA)
5 out of 5 found this review helpful

If the world was my way, every person would read this book. I am 52, a Mom, Executive, a volunteer, teacher, an athlete, and this book makes you truly FEEL the possibilities in every avenue of your life. You will not feel the same about your own potential after reading this,and the world will seem a bit brighter, no matter how
positive a perspective you have. Go for it, read the book, you won't be sorry. For
the record I am extremely busy and have read 100s of books and this is the FIRST review
I have ever bothered to write.



5 out of 5 stars "GO FOR NO" is a yes!   January 19, 2009
Dan Mccormick (Orange county, ca United States)
3 out of 3 found this review helpful

While we all know, no single book can change a life, only you the reader can, GO FOR NO, can inspire you to greatness. The world of network marketing is opportunity driven and this book is a home run for the novice or the pro. In my view of teaching thousands of network markers I always recommended 3 books. First
the Og Mandino classic THE GREATEST SALESMAN IN THE WORLD, second Stephen R. Covey and the 7 HABITS OF HIGHLY SUCCESSFUL PEOPLE, and finally the book I re-wrote LESSONS FROM GREAT LIVES by Sterlng W. Sill and myself. The cumulation of education here teaches principles, habits and the value of reference points.
Adding Go For No will not only accelerate the learning curve but compress the time on the journey before you arrive at your financial dreams. [...]


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