| Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media |  | Author: Liana Evans
Publisher: Que
Category: Book
List Price: $24.99
Buy New: $14.58
as of 9/8/2010 19:14 CDT details
You Save: $10.41 (42%)
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Seller: pbshopus
Rating:  6 reviews
Sales Rank: 32,943
Media: Paperback
Edition: 1 Original
Pages: 360
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6 x 1
ISBN: 0789742845
Dewey Decimal Number: 658.872
EAN: 9780789742841
ASIN: 0789742845
Publication Date: June 28, 2010
Availability: Usually ships in 1-2 business days
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| • | ISBN13: 9780789742841 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results…and profit big from today’s hottest new social media sites and platforms! Topics include • Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more • Define goals and customize strategy to maximize Return on Conversation (ROC) • Understand the whole conversation about you and all the communities you serve • Manage legal, compliance, and ethical challenges • Plan social media policies for your company’s employees • Extend customer service into social media • Maintain consistent branding and messaging • Complement your SEO, PPC, offline marketing, and PR efforts • Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy
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| Customer Reviews:
Showing reviews 1-5 of 6
A great read August 4, 2010
Ra Meyer
2 out of 2 found this review helpful
I have read a lot of books and write extensively on the subject and this book is excellent. When I first picked it up I opened the book to a chapter called "Interns make coffee not social media strategy and immediately thought that the authors comments were spot on. If you only buy one book to bone up on why social media is important this is the one. It's so good that I am going to feature it on my website ([...]). I highly recommend this book it's a great read.
Fantastic book for any social media marketer! August 4, 2010
Dana Larson
2 out of 2 found this review helpful
I typically read information about social media marketing online, but this book is a must-read for any social media marketer, anyone interested in social media marketing or even the casual social media user who is looking to spark some more interest. Li Evans is a super genius in the realm of social media marketing, and she passes along her knowledge to the rest of us flawlessly and generously in this book. Giving overviews, details and real-life examples of social media successes and failures, "Social Media Marketing" is sure to spark creativity and inspiration for all marketers.
The One Stop book for Social Media Marketing August 24, 2010
Simon Heseltine
1 out of 1 found this review helpful
Whether you have a large or small business, this is the one book that you must have if you're thinking about doing anything with Social Media. If you're not thinking about it, then you'd better pick it up as well, because your competition sure as heck will.
Liana Evans is a well known speaker who practices what she says, and has very eloquently written a book that anyone can use as their guide to the world of Social Media. The real world examples within the book highlight her points perfectly. The chapters are laid out in bite size format so you're able to digest several concepts at a sitting, and you'll find yourself reading and re-reading this book over time.
I heartily recommend that you pick up a copy of this book.
Stay ahead in the social media game August 27, 2010
Jaime McKee
1 out of 1 found this review helpful
I have taken numerous classes related to social media, and none could wrap up everything this book gave me. This book is useful for large corporations to small businesses and even individuals who may just be looking to market themselves through a blog. When I first got this book, I went straight to the chapter, "Bloggers Have No Boundaries." It seems that everybody has a blog these days, and this chapter was most insightful for me.
This book gives you all of the tips you need to get started, and to stay ahead in the social media marketing game. It will help you determine who your social media expert should be within your company, and explain how every employee plays a part in a company's social media strategy. There are great real-life examples of what to do - and what not to do - when it comes to social media and your business. The chapters are quick, easy reads and well organized.
The final chapter sums up the book nicely and gives clear explanations on what you should do next. This book is a must-read for anyone interested in marketing.
The first book on new media marketing that you should read August 31, 2010
Shashib (Potomac, MD)
1 out of 1 found this review helpful
Liana Evans explains the new marketing in as grass roots way as possible yet this is not a book only for newbies. Being a Search Engine Optimization expert shows in her writing and helps the reader understand how to mix the advantages of Facebook, Twitter with other time tested marketing efforts. The book explains the tools you need and emphasizes the goal setting aspect with examples of tools that I had not come across before. One of the examples is the Foresster Social Technographics Profile Tool for analyzing Customers [...](spoiler alert !)
Business owners, marketing professionals, students of marketing should read this book. Books specially new media books get dated very fast due to the nature of the social media landscape. The author has made efforts to focus on long term strategy goals so you may be able to use this book for a long time.
Showing reviews 1-5 of 6
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