| Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business |  | Author: Jay Conrad Levinson
Publisher: Mariner Books
Category: Book
List Price: $14.95
Buy New: $7.25
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Seller: Amazon.com
Rating:  54 reviews
Sales Rank: 3,981
Media: Paperback
Edition: 4 Upd Exp
Pages: 384
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 8.9 x 6 x 1.1
ISBN: 0618785914
Dewey Decimal Number: 658.8
EAN: 9780618785919
ASIN: 0618785914
Publication Date: May 22, 2007
Availability: Usually ships in 24 hours
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| Features:
| • | ISBN13: 9780618785919 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
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| Customer Reviews:
Showing reviews 1-5 of 54
 Completely Updated & Revised November 17, 2007
Andrew Shaffer (Davenport, Iowa)
11 out of 12 found this review helpful
This 4th edition of the small business marketing classic is completely updated and revised as of 2007. The new edition is as relevant today as its original edition was over 20 years ago. The added e-marketing tips (advertising, blogs, podcasts, etc.) are accurate and useful. If you're a small business owner and have not read this book, you need to order it today. I just finished an MBA marketing class, and the theories that we studied are covered in Levinson's book in plain English--I wish I had read it before the semester began!
The Desk Reference For Small Business Success May 15, 2007
David L. Hancock (Garden City, NY USA)
22 out of 28 found this review helpful
No matter what business you are in, Guerrilla Marketing is the first book you should reach for. Guerrilla Marketing taught me how to eliminate my competition by creating opportunities for collaboration and how to make it easy for people to do business with me. Guerrilla Marketing taught me how to use my imagination rather than my bank account, how to be flexible yet steadfast, how to be socially responsible (all the way to the bank), and how to... I could go on, but you get the point, just read the book and you'll understand.
Now with this newly updated, 4th edition, Jay surprised me with even more weapons to add to the arsenal. Even more ways to grow my business, take care of my employees and customers and how to have a personal life.
Thank you, Jay for updating our only Desk Reference for our successful business.
Now for more ways to achieve success and balance check out Jay's new book
The Guerrilla Entrepreneur: Achieving Success and Balance Now and in the Future
I hope our competitors don't read this! May 26, 2008
Stephen A. Rhodes (Temecula, CA)
3 out of 3 found this review helpful
An easy and friendly read, packed full of information... Many ideas you may already know, but have never taken full advantage of. At least a dozen strategies you can start using right now, and a few more that you will really need to plan carefully to use effectively. Levinson explains the importance of focussed and consistent advertising, referrals, testimonials and so much more. You'll learn about how and why you need to get it right BEFORE you advertise, then a multitude of simple ways to get your message out there. I've been in the design and advertising business for 30 years. I have always had some cool ideas for the graphic design... now I'm getting the MESSAGE right, too! This book has given me new insight into how we can get the best return on a small budget. I'm using these ideas at my full-time job for a commercial printer, as well as with a new business my wife and I started in October, 2007. So far, even in this dismal economy, we're seeing 10 to 20% growth each month. Thank you Jay. Almost every page of this book is covered in yellow highlighter!
Marketing is a zoo April 17, 2009
Scott S, Bell (Elk Grove California)
2 out of 2 found this review helpful
If you own a small business and have not read this book you need to get it. There is so much misunderstanding about what marketing is and what it will do for you it is best to have some information to help with one of the most costly aspects of business. If you are looking for some magic ideas there may be a few in here it is your job to make them happen though. As with any marketing patience is required and there is no overnight secret.
Takes notes find one or two ideas that will work for you then refine them. Its nice to have the updates that were not there 20 years ago.
A must read for growing your marketing! November 26, 2007
Brian Shannon (Charlotte, NC USA)
4 out of 5 found this review helpful
This book provides a comprehensive review of the many things we all can be doing to increase our marketing presence. Some of the ideas are expensive, some are cheap and some are even free, but they are explained in a very easy-to-understand fashion. I recommend this book to everyone, but especially the small business owner who does not have the money or people resources to devote to your own marketing team.
Showing reviews 1-5 of 54
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