| Public Relations: Strategies and Tactics, Study Edition (9th Edition) |  | Authors: Dennis L. Wilcox, Glen T. Cameron
Publisher: Allyn & Bacon
Category: Book
List Price: $87.40
Buy New: $78.12
as of 9/8/2010 18:50 CDT details
You Save: $9.28 (11%)
New (13) Used (12) from $73.00
Seller: Amazon.com
Rating:  5 reviews
Sales Rank: 27,301
Media: Paperback
Edition: 9
Pages: 704
Number Of Items: 1
Shipping Weight (lbs): 2.8
Dimensions (in): 9.9 x 8 x 1.1
ISBN: 020562622X
Dewey Decimal Number: 659
EAN: 9780205626229
ASIN: 020562622X
Publication Date: May 14, 2009
Availability: Usually ships in 24 hours
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Product Description
Comprehensive and current, Public Relations: Strategies and Tactics, Ninth Edition helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. Public Relations: Strategies and Tactics combines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages you to think about creative uses of new media. The Study Edition offers an additional bonus: perforated chapter quizzes.
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| Customer Reviews:
 Eighth Edition of a Classic January 10, 2007
John Matlock (Winnemucca, NV)
2 out of 5 found this review helpful
From the very first page this book gives a good introduction into the daily life of a professional account executive a public relations firm. This is designed to ltet the student know how his workday is likely to be spent. Perhaps in eight editions they've learned how to approach students.
That brings up the question of what's new in the eighth edition. One important step is the new chapter on Conflict Management. This has become very critical in today's world as investigative reporters are constantly seeking conflicts to spread to the public. There's a new 'casebook' at the end of every chapter that presents a situation in depth that is left as a discussion subject for the student or the class. Finally the book is completely revised to use up to date in areas as diverse as salary ranges or notable public relations campaigns such as those mounted by John Kerry and George Bush.
This is the student edition of the book which contains a 64 page practice test at the end of the book.
Great book! July 1, 2009
J. Tindell
0 out of 2 found this review helpful
The book was in perfect condition and came in very quickly! I would buy from this seller again!
 solid purchase March 22, 2010
Dustin J. Anderson
good book, purchased for class and has mostly all of the PR stuff you need to know
 I'm no public relations major but.. November 3, 2009
Jada Drysdale (Kennesaw, GA)
0 out of 1 found this review helpful
Wow, I took a class for Public Relations and we used this book. The class was not very good and the book was alright. It helped when I didn't understand a concept, but if I did, it confused me. The organization is kind of bad but there are nice pictures (since that's what REALLY matters, right?)
 Pearson Education screwing the customer again! January 14, 2008
Christian Campbell (Pittsboro, NC)
2 out of 3 found this review helpful
How about Pearson Education, taking a best selling PR book and adding tear-out quizzes! ...for free! This is a typical publisher ploy where they sell the profs on this free added value; but what they don't tell the professor is that this is how they force students to always buy new. What a racket. And I don't just blame Pearson; Cengage Learning is probably the worst offender but they all do it.
Professors, do the right thing and adopt the non-consumable version of this textbook. Ask your Pearson rep to supply the quizzes so that you can print them and hand them out in class and tell them that you won't partake in the screwing of college students.
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